Founded by George Veness, who grew up in the East End and first walked into a Boxing Club when he was six years old. George won 4 National Titles, boxing as an high level amateur.

After his boxing career ended he went into training other fighters and from there, he naturally found himself pushing into the fitness industry teaching the sport. It was there where George saw there was a need for a concept that was simply authentic, with a true passion for the product being delivered. 

JAB is a Boxing Club in the heart of Mayfair, London. It was created with a mission to build a community empowered by boxing. JAB brings authentic boxing coaches to the fitness industry, teaching people to improve, have fun and feel empowered through its training philosophy.