Our Story
A lifestyle, that bring’s like minded individuals together, who are pushing the boundaries of their personal performance in life.
JAB was created with a mission to empower the world and make elite performance accessible to every person on the planet.
Our founder grew up as a fighter in the East End of London, being heavily influenced by the spirit, determination, and community of the boxing club. Training, fuelling, competing, became a way of life, inspiring an empowering way of living.